This is how the kit appeared when I turned it over to the back:
And this is what I found when I totally opened the kit and spread the contents:
The first thing I noted as a plus was that the floss was wound on numbered cards. My only kit-buying experience has been with floss that needed sorting or pre-sorted floss in strands; never already wound and ready to start stitching. A definite advantage to the cards is that, should the stitcher be short on a floss color, the instructions have a key that names the DMC colors that can be replenished should frogging take place and floss becomes in short supply. That is a definite plus for me.
While there is a piece of white aida with needle inserted, and I prefer working on evenweave or linen, it's true in this particular design that the design is solid and would not show the "blocks" of the aida that I, myself, do not care for. When I brought this up to Yiota, she replied that her company is in the process of offering the option of evenweave over aida for those who prefer stitching on that. Although I didn't want to show the chart in detail, for fear of copyright infringement (dishonest people blowing up the photo and charting it themselves); however, I did find it to be clear and easy to read, in black and white, and similar to Heaven and Earth Designs' charts. I would probably enlarge both Yiota's charts and HAED charts for my own personal preference, as I'm not young any more and do experience vision problems because of an autoimmune problem. I also appreciate that there are no fractional or half stitches; this chart is all full cross stitches.
I hope I have covered all that applies to my lovely kit. I would say that it is far superior to kits I have bought in the past. The carded floss is the single most appealing feature and most conducive to immediate stitching when received. The overall quality of contents is excellent.